{"id":12192,"date":"2023-11-29T10:00:00","date_gmt":"2023-11-29T13:00:00","guid":{"rendered":"https:\/\/www.blogs.unicamp.br\/revista\/?p=12192"},"modified":"2023-11-29T10:00:00","modified_gmt":"2023-11-29T13:00:00","slug":"depois-de-70-anos-no-mercado-mattel-inicia-reciclagem-de-brinquedos","status":"publish","type":"post","link":"https:\/\/clorofreela.com.br\/revistablogs\/2023\/11\/29\/depois-de-70-anos-no-mercado-mattel-inicia-reciclagem-de-brinquedos\/","title":{"rendered":"Depois de 70 anos no mercado, Mattel inicia reciclagem de brinquedos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12192\" class=\"elementor elementor-12192\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e492b5c e-flex e-con-boxed e-con e-parent\" data-id=\"2e492b5c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ad5a88 elementor-widget__width-initial ha-has-bg-overlay elementor-widget elementor-widget-ha-post-info happy-addon ha-post-info\" data-id=\"12ad5a88\" data-element_type=\"widget\" data-widget_type=\"ha-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"ha-inline-items ha-icon-list-items ha-post-info\">\n\t\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-5fa6a0d ha-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"ha-post-info__terms-list\">\n\t\t\t\t<span class=\"ha-post-info__terms-list-item\">\/ Artigo<\/span>, <span class=\"ha-post-info__terms-list-item\">\/ Ci\u00eancias Exatas e da Terra<\/span>, <span class=\"ha-post-info__terms-list-item\">V.9 N. 2 2023<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d66027f elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-ha-link-hover happy-addon ha-link-hover\" data-id=\"6d66027f\" data-element_type=\"widget\" data-widget_type=\"ha-link-hover.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <link-hover class=\"ha_content__item\">\n            <a href=\"https:\/\/www.blogs.unicamp.br\/revista\/edicao\/v-9-n-2-2023\/\" class=\"ha-link ha-link--kale\"   rel=\"nofollow\">Ver &lt;br&gt;volume<\/a>\n        <\/link-hover>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d88c878 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7d88c878\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Depois de 70 anos no mercado, Mattel inicia reciclagem de brinquedos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae3a18 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"bae3a18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/clorofreela.com.br\/revistablogs\/wp-content\/uploads\/sites\/15\/2022\/12\/CAPA-revista-1200-\u00d7-900-px.png\" class=\"attachment-full size-full wp-image-11099\" alt=\"\" srcset=\"https:\/\/clorofreela.com.br\/revistablogs\/wp-content\/uploads\/sites\/15\/2022\/12\/CAPA-revista-1200-\u00d7-900-px.png 1200w, https:\/\/clorofreela.com.br\/revistablogs\/wp-content\/uploads\/sites\/15\/2022\/12\/CAPA-revista-1200-\u00d7-900-px-300x225.png 300w, https:\/\/clorofreela.com.br\/revistablogs\/wp-content\/uploads\/sites\/15\/2022\/12\/CAPA-revista-1200-\u00d7-900-px-1024x768.png 1024w, https:\/\/clorofreela.com.br\/revistablogs\/wp-content\/uploads\/sites\/15\/2022\/12\/CAPA-revista-1200-\u00d7-900-px-768x576.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da607b6 elementor-widget elementor-widget-ha-post-info happy-addon ha-post-info\" data-id=\"2da607b6\" data-element_type=\"widget\" data-widget_type=\"ha-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"ha-inline-items ha-icon-list-items ha-post-info\">\n\t\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-0fdbbfb ha-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/clorofreela.com.br\/revistablogs\/2023\/11\/29\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-calendar\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t29\/11\/2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2abe6c33 e-con-full e-flex e-con e-child\" data-id=\"2abe6c33\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-15e1fec e-con-full e-flex e-con e-child\" data-id=\"15e1fec\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-776312e5 e-con-full e-flex e-con e-child\" data-id=\"776312e5\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fb95447 e-con-full e-flex e-con e-child\" data-id=\"5fb95447\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-56976ee5 e-con-full e-flex e-con e-child\" data-id=\"56976ee5\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c61d7 elementor-widget elementor-widget-heading\" data-id=\"c7c61d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autora<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcae2bc elementor-widget elementor-widget-heading\" data-id=\"4fcae2bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Juliana Di Beo<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0387b94 e-con-full e-flex e-con e-child\" data-id=\"0387b94\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-c4e98da e-con-full e-flex e-con e-child\" data-id=\"c4e98da\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-666c921 elementor-widget elementor-widget-text-editor\" data-id=\"666c921\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" class=\"wp-image-727\" src=\"https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbie.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbie.jpg 1024w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbie-300x200.jpg 300w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbie-768x512.jpg 768w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbie-500x333.jpg 500w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbie-800x534.jpg 800w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbie-360x240.jpg 360w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbie-272x182.jpg 272w\" alt=\"\" width=\"1024\" height=\"683\" \/><figcaption class=\"wp-element-caption\">Barbie em cena protagonizada por Margot Robbie \u2013 Divulga\u00e7\u00e3o<\/figcaption><\/figure><\/div><p class=\"has-medium-font-size\">Com maestria a diretora de cinema Greta Gerwig realizou um feito sem precedentes: fez o filme\u00a0<i>Barbie<\/i>\u00a0(2023) se tornar o primeiro\u00a0<i>blockbuster<\/i>\u00a0feminino, e o\u00a0<i>live-action<\/i>\u00a0de maior bilheteria do ano. Al\u00e9m da repercuss\u00e3o no mercado cinematogr\u00e1fico, o filme pode ter contribu\u00eddo para a Mattel faturar cerca de US$ 125 milh\u00f5es em brinquedos.\u00a0<\/p><p class=\"has-medium-font-size\">A partir do filme \u00e9 natural lembrar da Barbie de nossa inf\u00e2ncia, h\u00e1 20 ou 30 anos. Diferente de muitas pessoas, nem sempre elas seguem guardadas como recorda\u00e7\u00e3o. Boa parte delas, infelizmente, pode ter tido um fim tr\u00e1gico: se tornado mais um pl\u00e1stico em um aterro sanit\u00e1rio, que vai levar mais de 500 anos para se decompor.\u00a0<\/p><p class=\"has-medium-font-size\">A empresa estima que milhares de barbies foram vendidas ap\u00f3s a estreia do filme, que somam\u00a0<a href=\"https:\/\/time.com\/6294121\/barbie-movie-popularity-impact\/\" target=\"_blank\" rel=\"noopener\">mais de um bilh\u00e3o de bonecas<\/a>\u00a0desde seu lan\u00e7amento em 1959. E foram necess\u00e1rios 60 anos para que a Mattel, uma das tr\u00eas maiores empresas de brinquedos do mundo, iniciasse um programa de reciclagem e sustentabilidade desse enorme volume de pl\u00e1stico que produz.\u00a0<\/p><p class=\"has-medium-font-size\">A empresa, que h\u00e1 pelo menos 78 anos contribui com a ind\u00fastria perversa do pl\u00e1stico e tamb\u00e9m com o desmatamento de florestas tropicais na Indon\u00e9sia para produzir as caixas de exposi\u00e7\u00e3o das bonecas, inaugurou sua primeira a\u00e7\u00e3o sustent\u00e1vel no come\u00e7o de 2021, com o lan\u00e7amento da\u00a0<a href=\"https:\/\/shop.mattel.com\/pages\/playback\" target=\"_blank\" rel=\"noopener\">Mattel Playback<\/a>. Nesse programa, os consumidores enviam produtos da Barbie, Fisher-Price, Matchbox ou MEGA toys para a empresa, que reutiliza esse pl\u00e1stico para confeccionar novos brinquedos. Esse programa \u00e9 restrito a quatro pa\u00edses \u2013 Estados Unidos, Canad\u00e1, Alemanha e Reino Unido \u2013 ou seja, apenas 2,66% de seu mercado formado por 150 pa\u00edses. Apesar de estar longe do ideal, \u00e9 uma iniciativa que poderia ser ampliada.<\/p><h3 class=\"wp-block-heading\"><b>Do oceano para a caixa de brinquedo<\/b><\/h3><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-734\" src=\"https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbiexgigilucas_stefaniekeeler-220-1-683x1024.jpg\" sizes=\"(max-width: 683px) 100vw, 683px\" srcset=\"https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbiexgigilucas_stefaniekeeler-220-1-683x1024.jpg 683w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbiexgigilucas_stefaniekeeler-220-1-200x300.jpg 200w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbiexgigilucas_stefaniekeeler-220-1-768x1152.jpg 768w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbiexgigilucas_stefaniekeeler-220-1-500x750.jpg 500w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/barbiexgigilucas_stefaniekeeler-220-1.jpg 800w\" alt=\"\" width=\"683\" height=\"1024\" \/><figcaption class=\"wp-element-caption\">Fotografia cedida pela revista Whalebone<\/figcaption><\/figure><\/div><p class=\"has-medium-font-size\">A a\u00e7\u00e3o foi o in\u00edcio de outras que \u2013 esperamos \u2013 se multipliquem daqui pra frente. Ainda em 2021, a empresa lan\u00e7ou a cole\u00e7\u00e3o\u00a0<a href=\"https:\/\/www.reciclasampa.com.br\/artigo\/mattel-produz-barbies-com-plastico-retirado-do-oceano\">\u201cBarbie Loves the Ocean\u201d<\/a>, contendo tr\u00eas barbies feitas com pl\u00e1stico reciclado retirados do oceano. A iniciativa contou com a parceria da empresa recicladora de pl\u00e1sticos Envision Plastics e o lixo pl\u00e1stico coletado vem da pen\u00ednsula mexicana de Baja, regi\u00e3o que realiza a\u00e7\u00f5es para mitigar a polui\u00e7\u00e3o pl\u00e1stica.\u00a0<\/p><p class=\"has-medium-font-size\">Em julho de 2022,\u00a0 a empresa estabeleceu uma\u00a0<a href=\"https:\/\/corporate.mattel.com\/news\/the-future-of-pink-is-green-barbie-introduces-new-dr-jane-goodall-and-eco-leadership-team-certified-carbonneutral-dolls-made-from-recycled-ocean-bound-plastic\">parceria<\/a>\u00a0com o Instituto Jane Goodall \u2013 a primatologista estadunidense reconhecida pelo seu trabalho com gorilas \u2013 com o lan\u00e7amento de uma linha de bonecas relacionadas a profiss\u00f5es sustent\u00e1veis, que conta com uma boneca inspirada na cientista e uma equipe de carreira ecol\u00f3gica (que inclui diretora de sustentabilidade, engenheira de energia renov\u00e1vel, cientista de conserva\u00e7\u00e3o e ativista ambiental). Todas as bonecas foram produzidas com pl\u00e1stico reciclado coletado do oceano, e receberam o selo de Carbono Neutro certificado pelo\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__urldefense.com_v3_-5F-5Fhttp-3A_www.naturalcapitalpartners.com_-5F-5F-3B-21-21Hd5UnLY-211ctrXFtFUr3R1vGcFO1LzUBK8EM1-5FKSWQEKClIG4CuvQu36XYsJwp-5FPYZ922QsN-5FvKBJ9Zkar5QyFPf0rmDCYztmV-5FNKcd-2Dfsg-24&amp;d=DwMGaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=-pUlOa3KVWIArVJhaFZ32ZyE62dRwB9uWmTi_QCVI1-tlwoQyhx6WXEBWSU8jLwL&amp;m=jja9ekVgu1nv8IUvKolE1Xhkp9nxpux8md7tn7OEU4o&amp;s=3F1GUcFPVqJyw_Y7vQzuZm1BSb1R6xqMRMdkIuLE3g8&amp;e=\" target=\"_blank\" rel=\"noopener\">Climate Impact Partners<\/a>.\u00a0<\/p><div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-725\" src=\"https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/Mattel-edited-300x187.jpg\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/Mattel-edited-300x187.jpg 300w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/Mattel-edited-768x480.jpg 768w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/Mattel-edited-500x312.jpg 500w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/Mattel-edited-800x500.jpg 800w, https:\/\/www.blogs.unicamp.br\/umoceano\/wp-content\/uploads\/sites\/285\/2023\/10\/Mattel-edited.jpg 853w\" alt=\"\" width=\"300\" height=\"187\" \/><figcaption class=\"wp-element-caption\">Fotografia divulgada pela Mattel<\/figcaption><\/figure><\/div><p class=\"has-medium-font-size\">Essas cole\u00e7\u00f5es certificadas foram anunciadas com o prop\u00f3sito de atingir, at\u00e9 2030, a produ\u00e7\u00e3o com 100% de materiais reutiliz\u00e1veis, recicl\u00e1veis ou de origem biol\u00f3gica. A empresa pretende tamb\u00e9m reduzir 25% do pl\u00e1stico de suas embalagens.\u00a0<\/p><p class=\"has-medium-font-size\">A vida com menos pl\u00e1stico est\u00e1 longe de ser alcan\u00e7ada. Um\u00a0<a href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0281596\" target=\"_blank\" rel=\"noopener\">estudo<\/a>\u00a0publicado na revista Plos One em mar\u00e7o de 2023, estimou que h\u00e1 cerca de mais de 170 trilh\u00f5es de part\u00edculas de pl\u00e1stico no oceano, o que somaria 2,3 milh\u00f5es de toneladas de pl\u00e1stico. Apesar, daquela Barbie de nossa inf\u00e2ncia representar uma porcentagem \u00ednfima de res\u00edduo comparada a essa quantidade gigantesca, ela \u00e9 parte do problema, que s\u00f3 cresce. Por isso, torcemos para que todos fa\u00e7amos um\u00a0<i>mea culpa<\/i>\u00a0sobre o consumismo do pl\u00e1stico,\u00a0para que as milh\u00f5es de Barbies encontrem um fim mais nobre e longe dos oceanos.<\/p><h3>Aqui v\u00e3o algumas dicas sobre o que fazer com seus brinquedos:\u00a0\u00a0<\/h3><ol><li>Doe brinquedos!<\/li><li>Colabore com o trabalho dos catadores de material recicl\u00e1vel. Separe o lixo recicl\u00e1vel, verifique se os brinquedos e outros produtos que voc\u00ea utiliza s\u00e3o realmente recicl\u00e1veis atrav\u00e9s da checagem de selo de reciclagem no r\u00f3tulo dos produtos;\u00a0<\/li><li>Para descartar os brinquedos a principal recomenda\u00e7\u00e3o \u00e9 junt\u00e1-los numa caixa e destin\u00e1-los para organiza\u00e7\u00f5es que reciclam.\u00a0Dentre as empresas que recebem brinquedos est\u00e3o:\u00a0<a href=\"https:\/\/crescieperdi.com.br\/\" target=\"_blank\" rel=\"noopener\">Cresci e Perdi<\/a>,\u00a0<a href=\"https:\/\/www.ficoupequeno.com\/\" target=\"_blank\" rel=\"noopener\">Ficou Pequeno<\/a>,\u00a0<a href=\"https:\/\/www.terracycle.com\/pt-BR\/brigades\/reciclagemdebrinquedos\" target=\"_blank\" rel=\"noopener\">Hasbro &amp; TerraCycle<\/a>;\u00a0<\/li><li>Se tiver d\u00favidas n\u00e3o hesite em perguntar para n\u00f3s, buscar por informa\u00e7\u00f5es confi\u00e1veis ou contatar as empresas que produziram os produtos.\u00a0<\/li><\/ol><h3>Para saber mais<\/h3><p>BLUM, B (2023) <a href=\"https:\/\/www1.folha.uol.com.br\/ilustrada\/2023\/07\/barbie-usa-ironia-como-vitrine-para-vender-um-feminismo-plastificado.shtml\" target=\"_blank\" rel=\"noopener\">\u2018Barbie\u2019 se aproveita da ironia para vender um feminismo plastificado.<\/a> <strong>Folha de S. Paulo<\/strong>.<\/p><p>ETX Daily (2023) <a href=\"https:\/\/www.nst.com.my\/lifestyle\/bots\/2023\/08\/940906\/tech-no-escaping-barbies-carbon-footprint\" target=\"_blank\" rel=\"noopener\">#TECH: N\u00e3o h\u00e1 como escapar da pegada de carbono da Barbie<\/a> <strong>New Straits Time<\/strong>.<\/p><p>ERIKSEN M, COWGER W, ERDLE LM, COFFIN S, VILLARRUBIA-G\u00d3MEZ P, MOORE CJ, et al (2023) <a href=\"https:\/\/doi.org\/10.1371\/journal.pone.0281596\" target=\"_blank\" rel=\"noopener\">A growing plastic smog, now estimated to be over 170 trillion plastic particles afloat in the world\u2019s oceans\u2014Urgent solutions required<\/a> <strong>PLoS ONE 18(3)<\/strong>.<\/p><p>KALADEMIR, D (2023) <a href=\"https:\/\/environment-review.yale.edu\/most-materials-are-recyclable-so-why-cant-childrens-toys-be-sustainable\" target=\"_blank\" rel=\"noopener\">A maioria dos materiais \u00e9 recicl\u00e1vel, ent\u00e3o por que os brinquedos de crian\u00e7as n\u00e3o podem ser sustent\u00e1veis?<\/a> <strong>Yale Environment Review<\/strong>.<\/p><p>DOCKTERMAN, E, LANG, C (2023) <a href=\"https:\/\/time.com\/6294121\/barbie-movie-popularity-impact\/\" target=\"_blank\" rel=\"noopener\">How <i>Barbie<\/i> Took Over the World<\/a>, <strong>Time<\/strong><\/p><h4>Outros Links<\/h4><p>CRESCI E PERDI <a href=\"https:\/\/crescieperdi.com.br\/unidades\" target=\"_blank\" rel=\"noopener\">Cresci e Perdi Unidades<\/a><\/p><p>FICOU PEQUENO <a href=\"https:\/\/www.ficoupequeno.com\/\" target=\"_blank\" rel=\"noopener\">Desapegos para beb\u00eas e crian\u00e7as com precinho de brech\u00f3 infantil<\/a><\/p><p>TERRACYCLE <a href=\"https:\/\/www.terracycle.com\/pt-BR\/brigades\/reciclagemdebrinquedos\" target=\"_blank\" rel=\"noopener\">Programa de Reciclagem de Brinquedos Hasbro<\/a><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-320ccf9 e-con-full e-flex e-con e-child\" data-id=\"320ccf9\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-608ae2a elementor-widget elementor-widget-text-editor\" data-id=\"608ae2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Sobre a autora<\/h1><div class=\"card card-profile card-plain\"><div class=\"row\"><div class=\"col-md-10\"><p class=\"description\"><strong>Juliana Di Beo<\/strong> \u00e9 bi\u00f3loga pela Universidade Estadual de Campinas (Unicamp). Integra a Rede Ressoa Oceano, na qual atua com divulga\u00e7\u00e3o cient\u00edfica para fortalecer a cultura oce\u00e2nica<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23c963e3 e-con-full e-flex e-con e-child\" data-id=\"23c963e3\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-714a9ec7 e-con-full e-flex e-con e-child\" data-id=\"714a9ec7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-64670512 e-con-full e-flex e-con e-child\" data-id=\"64670512\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18a002ef elementor-widget elementor-widget-text-editor\" data-id=\"18a002ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como citar:&nbsp;&nbsp;<\/p>\n<p>Di Beo, Juliana. (2023). Depois de 70 anos no mercado, Mattel inicia reciclagem de brinquedos. <strong>Revista Blogs Unicamp<\/strong>, V9, N2 Dispon\u00edvel em:&nbsp;<a href=\"https:\/\/www.blogs.unicamp.br\/revista\/2023\/11\/29\/depois-de-70-anos-no-mercado-mattel-inicia-reciclagem-de-brinquedos\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.blogs.unicamp.br\/revista\/2023\/11\/29\/depois-de-70-anos-no-mercado-mattel-inicia-reciclagem-de-brinquedos\/<\/a> Acesso em dd\/mm\/aaaa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c1f167c e-con-full e-flex e-con e-child\" data-id=\"2c1f167c\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-446f804b e-con-full e-flex e-con e-child\" data-id=\"446f804b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-20272379 e-con-full e-flex e-con e-child\" data-id=\"20272379\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53fb8ae7 elementor-widget elementor-widget-text-editor\" data-id=\"53fb8ae7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sobre a imagem destacada:<\/strong><\/p><p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Imagem de Freepik, arte por Juliana Luiza.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Imagem de Freepik, arte por Juliana Luiza<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15c06842 e-con-full e-flex e-con e-child\" data-id=\"15c06842\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-120c553f e-con-full e-flex e-con e-child\" data-id=\"120c553f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61760e4c elementor-widget elementor-widget-ha-link-hover happy-addon ha-link-hover\" data-id=\"61760e4c\" data-element_type=\"widget\" data-widget_type=\"ha-link-hover.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <link-hover class=\"ha_content__item\">\n            <a href=\"https:\/\/www.blogs.unicamp.br\/revista\/edicao\/v-9-n-2-2023\/\" class=\"ha-link ha-link--kale\"   rel=\"nofollow\">Mais postagens &lt;br&gt;desta edi\u00e7\u00e3o<\/a>\n        <\/link-hover>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5918ddad premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"5918ddad\" data-element_type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;scroll_to_offset&quot;:&quot;yes&quot;,&quot;filter_flag&quot;:&quot;cat&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"premium-blog-filter\">\n\t\t\t<ul class=\"premium-blog-filters-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"javascript:;\" class=\"category active\" data-filter=\"v9-n2-2013\">\n\t\t\t\t\t\t\t\tV.9 N. 2 2023\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"12192\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container artigo engenharias v9-n2-2013\" data-total=\"3\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/clorofreela.com.br\/revistablogs\/2023\/11\/29\/os-povos-indigenas-ameacados-por-uma-empresa-auxiliar-dos-carros-eletricos\/\" target=\"_self\">\n\t\t\t\tOs povos ind\u00edgenas amea\u00e7ados por uma empresa auxiliar dos carros el\u00e9tricos?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container artigo ciencias-biologicas v9-n2-2013\" data-total=\"3\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/clorofreela.com.br\/revistablogs\/2023\/11\/29\/cobertura-sobre-mudancas-climaticas-e-distante-tecnica-e-limitada-diz-estudo\/\" target=\"_self\">\n\t\t\t\tCobertura sobre mudan\u00e7as clim\u00e1ticas \u00e9 distante, t\u00e9cnica e limitada, diz estudo\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container artigo ciencias-exatas-e-da-terra-2 v9-n2-2013 zero\" data-total=\"3\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/clorofreela.com.br\/revistablogs\/2023\/11\/29\/o-problema-agua-luz-e-esgoto\/\" target=\"_self\">\n\t\t\t\tO problema \u00c1gua, Luz e Esgoto\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container artigo ciencias-humandas pemcie v9-n2-2013\" data-total=\"3\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/clorofreela.com.br\/revistablogs\/2023\/11\/29\/a-permissividade-dos-discursos-do-trote-caso-unisa\/\" target=\"_self\">\n\t\t\t\tA permissividade dos discursos do trote: caso UNISA\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Veja como empresas de brinquedos que  poluem mares e florestas est\u00e3o agindo para  despoluir esses ambientes. Aprenda a descartar conscientemente.<\/p>\n","protected":false},"author":2,"featured_media":12193,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,7,102],"tags":[218,335,787,961,1144,1206],"class_list":["post-12192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigo","category-ciencias-exatas-e-da-terra","category-v9-n2-2013","tag-barbie","tag-consumo","tag-mattel","tag-plastico","tag-sustentabilidade","tag-um-oceano"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Depois de 70 anos no mercado, Mattel inicia reciclagem de brinquedos - Revista Blogs Unicamp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clorofreela.com.br\/revistablogs\/2023\/11\/29\/depois-de-70-anos-no-mercado-mattel-inicia-reciclagem-de-brinquedos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Depois de 70 anos no mercado, Mattel inicia reciclagem de brinquedos - Revista Blogs Unicamp\" \/>\n<meta property=\"og:description\" content=\"Veja como empresas de brinquedos que poluem mares e florestas est\u00e3o agindo para despoluir esses ambientes. 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